Thomas Edison

Background

Thomas Edison was the father of industrial innovation and the world’s first celebrity inventor, obtaining over 1000 patents, a number that vastly exceeds any other inventor. His inventions transformed the 19th century world as it transitioned into the 20th. Although hailed a genius, Edison viewed his genius as “[just] hard work, stick-to-it-iveness, and common sense.” Genius was “1% inspiration and 99% perspiration.”
Goals: Become the world’s most successful inventor; create an invention engine; solve problems using science and technology.
Governing Principle: Every problem can be solved with time, energy, intelligence, and observation.

Values

Genius requires keen observation and hard work to be valuable to others. Innovation is only worth pursuing when commercially viable. People need resources and latitude to be successful. Team success requires knowledge and resource sharing as well as careful recordkeeping so work and thought processes can be replicated and disseminated.

Learning Objectives

Ensuring those around you have everything they need to be successful
Developing a culture of camaraderie and creativity
Helping others find their genius
Keeping good records and reviewing them frequently
Being persistent at obtaining your goals

Traits

Enthusiastic, driven, obsessive, playful, observant, tireless, unvarnished (in speech and appearance), organized, consumer-focused, persistent, patient

Biography

Born on Feb. 11, 1847, Thomas Edison was an unusual child. At age seven, his teacher thought him to be addled and expelled him from school after only three months of attendance. Fortunately, Edison was born to a middle class family and his mother was able to home-school him. Edison soon developed a voracious appetite for knowledge which could only be satisfied through self-instruction. As his interest in science grew, he also developed a precocious interest in making money. At age 14, he began publishing his own newspaper which earned him ten dollars per day. He used much of his earnings to outfit a chemical laboratory in the basement of his parent’s home. At age 16, he created his first invention, the automatic repeater used for transmitting telegraph signals between unmanned stations.

It did not take long before he discovered that he had a knack for solving technical problems and, more importantly, that others were happy to compensate him handsomely for it. He also discovered a knack for self-promotion and the ability to win over investors. At age 17, Edison had sold enough patents to open his first complete testing and development laboratory in Newark, New Jersey. With his research lab, Edison was able to secure funding and create the inventions that make his legacy today: the long-lasting light bulb (which was the beginning of General Electric), an economically viable system of centrally generating and distributing electric light, heat, and power (which was later to be Consolidated Edison), the phonograph, and motion pictures. By the late 1800s, thanks to his inventions and his self-promotion, Edison was one of the world’s most famous men, hailed world-wide as “The wizard of Menlo Park,” “the father of the electrical age,” and “the greatest inventor who ever lived.” His fame brought requests to invent things that boggled the imagination, even his. In jest, Edison announced to the public that he was working on a “spirit phone” that would enable people to speak to their departed loved ones. Many believed him, despite Edison’s well-known love of pranks. By the time Edison died in 1931, his accomplishments had firmly established him as one of the most important men of all time.

One of Edison’s most important yet overlooked innovations was the research laboratory. The purpose of the research laboratory was to harness the collective energy and intelligence of a team. He did this very successfully as many of Edison’s enduring inventions came from his research laboratories. Although his employees often worked at Edison’s direction, sometimes they provided the inspiration or idea. It is difficult to attribute some of Edison’s inventions to others since Edison claimed credit in patent filings just like employers do today. Nevertheless, his muckers enjoyed working for Edison. Edison provided stimulating work, all necessary resources, community and fun. While working for Edison proved to be extremely demanding, it was, above all, satisfying.

Questions:

  • Is there a better way of doing things?
  • What problems do my stakeholders want me to solve? Why?
  • How can I get people excited about their work?
  • Is everyone contributing to the team or do some need coaching?
  • What can we learn from our mistakes?
  • Are we being methodical in our approach?
  • Do we really understand how things work to the point where we can repeat desired results?
  • How can we turn individual learning into institutional knowledge?
  • Have we documented everything we know so we can use it again?

Behaviors

Demand excellence – Demand that your team work hard and smart. Edison did not tolerate “sleepwalkers;” he demanded that his muckers demonstrate intelligence and passion for their work. If employees demonstrate those desired qualities, give them assignments and responsibilities that they enjoy. Communicate your expectations clearly and make sure that they are understood and met. Confront them when they submit indifferent or poor work. If work remains unsatisfactory, consider taking away work. If they fail at something when a sincere effort was made, accept their failure as the price of progress.

Work obsessively – Work is what you enjoy most about life. While on a roll, do not quit until you have accomplished what you want or are too tired, regardless of the time. Normally, you are oblivious to the time.

Share your enthusiasm for work – When in your role, begin sharing your enthusiasm for what you do and what others do in your field. Explain why a project excites you and should excite others. Be generous with what you know and be extremely demonstrative. Also, if you see someone in your group who is good at something, point it out. Give them opportunities to hone and use that skill.

Be highly directive – Edison saw his role as chief scientist. By analogy, you are going to need people to serve you, not the other way around. In this situation, you want to master being directive without sounding bossy or ungrateful. You also are good about delegating work, giving it to the person(s) who are likely to give you the results you are looking for.

Exchange ideas – Edison’s work with his employees at the research lab was collaborative. There were constant exchanges especially with a select group that he worked with to develop ideas. Constantly ask for opinions from others and encourage them to speak up. However, you don’t have to accept the group’s opinions, you are the boss.

Be persistent – Don’t take no for an answer, and don’t give up until your goal is met. When others fail, don’t punish, but demand that they keep trying. Expect failures and make sure to learn from them.

Role Play Situations

You are most concerned with three things during meetings: a free flowing exchange of ideas, good note taking, and learning from experience and failures. Your role is to encourage brainstorming and sharing. Sit back if the discussion is going well; intervene if it isn’t. Ask dominant members to quiet down. Assign note takers at every meeting to make sure that good records are kept and refer to the notes frequently. Hold meetings to debrief project lessons and conduct post-mortem reviews in order to capture lessons learned.
You are a showman, and your presentations are designed to impress. You specifically want to meet the needs of your audience, especially important members, so make sure you know who they are beforehand. You want to take every opportunity to demonstrate your knowledge and your work. Provide ample details supporting your premises to show how much work you have done and to suppress all doubts. While you are presenting, concentrate on your audience and allot ample time for questions. Use humor if you think your audience will respond to it.

To method-act the persona
and circumvent the ego

To Get into Character

Dress – Edison did not place much importance in his appearance or hygiene. He often slept in his laboratory and looked it! He wore the type of suit common to men his age, but was often rumpled. While playing Edison, opt for nondescript business attire. Pay little attention to the clothes you wear; wearing them more than once and being rumpled are part of the character.

Hearing and Attention – Edison lost most of his hearing as a child and was likely ADHD, making formal schooling difficult. As Edison, you have a hard time paying attention to other people. You gain most of your information from reading, rather than hearing. You avoid having to listen others talk, resulting in being antisocial to anyone outside your direction.

Workaholism – While you are at work, you will devote your entire attention to your work. If you look exhausted from work, it’s because you are. Your enthusiasm for work trumps everything, even your personal life. He loved his work, in his words “I never did a day’s work in my life, it was all fun.”

Activities to Conduct Alone

Find a difficult problem to solve – Edison loved solving intractable problems but also learned the hard way that people must want it solved. Review some of the nagging problems that no one ever seems to resolve. Which ones can you tackle successfully? What resources will you need? If you can’t do it by yourself, initiate a team. The problem you choose should be difficult yet solvable and have a sponsor who will benefit from a solution and help you obtain the resources you need.

Become consumed with your problem – Edison was, above all, an obsessive workaholic. He produced an extraordinary number of inventions and was famous for his perseverance. He often ate and slept in the lab while he was consumed with a problem to solve. Organize your work sequentially so you can become consumed with it or your particular problem. Stick with it until you get it right, taking breaks or naps as needed.

Industrialize your methods – As the father of the industrial lab, he also created a system and methods for creating inventions. For all of your work responsibilities, plan the most effective way to accomplish them and then develop methods or tools to support you. Take this time as Edison to put these tools in place. It is important that you spend this time planning how to be more productive rather than just jumping in.

Take lots of notes – Because of his hearing loss, Edison relied on written communication. He was also an obsessive record keeper. He and his muckers produced records consisting of over 5 million pieces of paper. Many of these records contained observations and ideas. Edison and his team reflected on these records to come up with new ideas, hypotheses, and conclusions. As you play Edison, keep a notebook or tablet with you at all times to jot down ideas. Keep records of important work, work processes or key processes, noting when they work best, when they fail and ideas on how to improve them. Write notes in books and use post-it notes to annotate physical items. Insist your team take notes the way you do.

Activities to Conduct with Others

Focus on the needs of your stakeholders – Although Edison loved to invent, he devoted his time to projects that his investors and public wanted. He learned early on that there was no value in inventing for inventing sake. Interview your stakeholders to get a better idea of what work they want. As you play Edison, make sure that what you and your group are working on is what your manager or (internal and external) customers want.

Initiate work teams – To solve the problems above and to implement the methods and tools you need, start work teams to accomplish these. Plan the membership, tasks, deliverables and expected time commitments very carefully. Also make sure that each team has a sponsor. Investigate the possibility of starting a skunkworks team, a group of selected people acting autonomously to develop new innovations. This team would be like a mini-Edison laboratory.

Engage in horse play – Edison enjoyed his time with his colleagues. Although they worked hard, they played hard. There was no shortage of clowning around and practical jokes. Edison’s research park could be like a frat house for those that were highly productive and fit in. If you didn’t, your life could be hell. This is the type of culture Edison instilled. Foster a similar culture by starting games, like garbage can basketball or pulling pranks.

Build team work – Edison and his muckers spent more time together than with their families. Their typical work week was 55 hours. If their projects required more time, the muckers would stay late into the night. Because they spent so much time together and since the laboratory was intended to be conducive for creativity, Edison and his muckers ate together, played games together, and even sang together. Conduct at least one team building activity as you play Edison. Choose an activity that is fun and fosters better communication, like a team outing or an ice-breaker exercise rather than a trust-building exercise. The purpose is to get to know each other better and to make your team more comfortable with you.

Provide the resources needed for creativity – Edison’s lab was well-stocked with testing equipment and research texts. He made certain that his muckers had everything they needed to do their work. In fact, Edison paid poorly; his muckers worked for him because they got to work on exciting projects and were given the resources to carry them out. Create an environment with interesting materials to help spark creative juices or share information on innovative approaches. Ask your associates directly what resources they need to succeed. Include intangible resources, such as your coaching and words of encouragement, as well as tangible ones.

Additional Resources

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Role play Instructions

Page through the profiles and read the summary sections with the lessons, goals, principles, traits, and values. Find one that “speaks” to you or that has a lesson you could use at the moment. Liking the person or sharing that person’s values is irrelevant, though it may require slightly more effort on your part. Keep in mind that you control the experience and can adopt as much or as little as you feel comfortable doing. Most of the changes you will be making will be internal, in your thought processes and resultant behaviors, and you are not expected to impersonate someone outwardly like you would for Halloween or a play. Explanation of sections:
  • Demeanor – This section describes clothing, speech, and eating habits to adopt. The purpose of this is to break out of your routine and ingrained patterns of behavior. If you start the day eating or dressing differently, you will be more likely to act differently. Use your judgment to determine the extent of the changes needed to change your habits without being disruptive.
  • Activities Alone – Conduct these activities first as they are meant to help you get into character and better understand that person’s values and motivation. They are also indicative of activities the character performs on a regular basis. Again, use your judgment regarding which activities make sense for you, but please make sure you do at least some.
  • Activities with Others – Again, choose which activities pertain most to your situation. These are an excellent opportunity to practice being your persona and solicit advice from others on “What would this person do?”
  • Behaviors – While activities are one-off or have a concrete start and end, the behaviors and questions should be ongoing when you are enacting the profile.
It should take you somewhere between 1-3 weeks to master the character. We recommend that you plan on two weeks, and continue if you need more time to fully internalize the persona. Thinking like the persona or exhibiting their behaviors without thinking are signs that you have internalized the skills. We encourage you to tell the people you are with what you are doing so that they can help you master the character and provide feedback. It’s perfectly acceptable to ask others what they think that person would do.
If you have trouble getting started or feel stuck, just ask yourself “What would this person do?

Instructions

Here are some suggestions for using the icons. Click on the i icon to open this box again.

One-on-Conversations

The icons are useful when conducting any kind of port mortem or difficult conversations, like project, progress, or performance reviews. 

Each person chooses a card that reflects the perspective he wants the other to hear. One person shows the card, and, together, both brainstorm the feedback that the persona would give. Repeat using the second person’s chosen card. Both compare and contrast the feedback and agree on lessons going forward. If deadlocked or otherwise desired, they can choose a third card and perform the feedback again

Expectations Setting

Use the icons at the start of project or with a team to understand each person’s default behaviors and identify potential conflicts.  

Each person chooses three cards: one that best represents her, one that she would most like to work with on the project, and one she would least like to work with. Each discusses her picks and agrees to actions for working together.

Team building

The goals are to create awareness of missing skills and traits on the team, use the personalities to fill those gaps, and to improve team creativity by role-playing other perspectives.

Review the cards to determine which personas the team needs but is lacking. Conducting the expectations setting exercise first may help. Create virtual seats for these leaders and assign team members the responsibilities for representing these perspectives.

 

Brainstorming

During brainstorming, choose cards at random and generate ideas as the leader personas. Alternately, team members can act as the leaders during the meetings.

Meeting feedback

At the end of the meeting, each participant, including the meeting leader, chooses a card, either randomly or deliberately, and takes turns providing feedback in the manner of the personality. Alternately, the meeting leader can choose cards at random and ask participants for feedback in that leader’s perspective.

Personal Development (method acting)

1. Look through the profiles and read the summary sections with the lessons, goals, principles, traits, and values. Find one that “speaks” to you or that has a lesson you could use at the moment. Liking the person or sharing that person’s values is irrelevant, though it may require slightly more effort on your part.

2.  Keep in mind that you control the experience and can adopt as much or as little as you feel comfortable doing. Most of the changes you will be making will be internal, in your thought processes and resultant behaviors, and you are not expected to impersonate someone outwardly like you would for Halloween or a play.

3. Explanation of sections:

  • To get into character– This section describes clothing, speech, and eating habits to adopt. The purpose of this is to break out of your routine and ingrained patterns of behavior. If you start the day eating or dressing differently, you will be more likely to act differently. Use your judgment to determine the extent of the changes needed to change your habits without being disruptive.
  • Activities Alone – Conduct these activities first as they are meant to help you get into character and better understand that person’s values and motivation. They are also indicative of activities the character performs on a regular basis. Again, use your judgment regarding which activities make sense for you, but please make sure you do at least some.
  • Activities with Others – Again, choose which activities pertain most to your situation. These are an excellent opportunity to practice being your persona and solicit advice from others on “What would this person do?”
  • Behaviors – While activities are one-off or have a concrete start and end, the behaviors and questions should be ongoing when you are enacting the profile.

4. It should take you somewhere between 1-3 weeks to master the character. We recommend that you plan on two weeks, and continue if you need more time to fully internalize the persona. Thinking like the persona or exhibiting their behaviors without thinking are signs that you have internalized the skills. We encourage you to tell the people you are with what you are doing so that they can help you master the character and provide feedback. It’s perfectly acceptable to ask others what they think that person would do.

5. If you have trouble getting started or feel stuck, just ask yourself “What would this person do?